Real estate has changed—and so have we.
Over the past several years, the way buyers search for homes, sellers market their properties, and clients connect with their agents has evolved significantly. As a team rooted in relationships and local expertise, we felt it was the right time for our brand and digital presence to evolve as well.
A Brand That Reflects Who We Are Today
Our new logo was thoughtfully designed to represent both where we’ve been and where we’re going.
The clean, refined “ST” mark is framed within a subtle home outline—grounding the brand in what we do—while the soft wave element reflects the natural beauty of Northern Michigan and the waterfront lifestyle that defines much of our market.
The result is a look that feels timeless, elevated, and connected to the place we call home.
Why We Chose to Evolve
This wasn’t about creating something new for the sake of change—it was about alignment.
As our business has grown, so has the expectation from clients:
- More seamless communication
- Better access to information
- Elevated marketing and presentation
- A more intuitive digital experience
Our new brand is designed to better reflect that experience—modern, thoughtful, and focused on the client journey from start to finish.
A New Website Built for Today’s Client
Alongside the new brand, we launched a completely redesigned website in partnership with Luxury Presence.
Luxury Presence is known for building high-performing real estate websites that combine clean design, strong user experience, and integrated marketing tools to help agents better serve their clients.
Our new site was built with that same intention—making it easier for you to:
- Search homes across Northern Michigan
- Explore neighborhoods and communities
- Stay informed with real-time market insights
- Connect with us when the time is right
Behind the scenes, the platform integrates IDX property search, SEO optimization, and lead engagement tools, helping ensure that your experience is both seamless and up-to-date.
Just as importantly, it allows us to continue improving and evolving—because a website today is not a one-time project, but an ongoing tool to better serve our clients.
What This Means for You
While the look and tools may be new, what hasn’t changed is the foundation of how we do business.
- A relationship-first approach
- Deep local knowledge of Leelanau County and the Traverse City area
- Thoughtful guidance through every step of the process
This new brand and website simply allow us to deliver that experience more effectively.
Looking Ahead
As we continue to grow, our focus remains the same: helping clients navigate one of life’s most important decisions with confidence.
Our updated brand and website are just one more way we’re working to provide a better, more connected experience—today and into the future.
Explore the New Experience
👉 Visit our new website: SchaubTeam.com
We’d love for you to take a look and share your thoughts.
